Q1
Marketing ROI Analysis
Revenue & return per campaign — date-range correlated joins
Campaign Performance
Q2
Funnel Conversion Rates
Visitor → Signup → Purchase by acquisition source
Aggregated Funnel
all sources, in rangeFunnel by Source
conversion_rate = purchases ÷ visitors
Q3
Cohort Analysis
Monthly cohorts — engagement depth & conversion trend
Conversion Heat Map
cell = cohort conversion rate %Cohort Trend
conversion rate over time
Q4
Customer Lifetime Value by Source
Purchase-only value economics per acquisition channel