Live · real-time product analytics

See exactly which visits become revenue.

Lumen turns anonymous sessions into a clear funnel — so you know which hero, which feature, and which price actually moves the needle.

JW MK AL RS
★★★★★ 4.9/5 from 2,400+ teams

Trusted by data-driven teams at

NorthwindQuantaFerrousHalcyonVantageOrbitalPendulumCobalt
What you get

Instrumentation that answers the questions you actually ask.

No more guessing which page is leaking. Lumen maps every scroll, click, and checkout into one queryable model — then tells you what to fix first.

3×
faster insight loops
0
SQL required
01

Funnel & drop-off analysis

Watch where visitors stall between landing, signup, and purchase — down to the exact section and device.

pricing 38% drop · mobile · step 2
02

Source & UTM attribution

Know which channel, campaign, and referrer actually converts — not just which one gets the most clicks.

paid_search 6.2% CVR · best of 5 sources
03

Real-time alerts

Get pinged the moment a spike, a spike in drop-off, or a new high-value segment appears. No dashboards to babysit.

alert signup rate +42% in 15 min
04

One queryable data model

Sessions, page views, and conversions in a normalized schema with clean joins — export to your warehouse in one click.

sql sessions ⋈ page_views ⋈ conversions
0
teams shipping with Lumen
0
events tracked monthly
0
avg. lift in trial→paid
0
uptime, last 12 months
Pricing

Start free. Scale when the numbers do.

Every plan includes the full queryable model and unlimited team members. Upgrade only when your event volume grows.

Starter
For solo builders validating their first funnel.
$0/mo
free forever
  • 10k events / month
  • 7-day data retention
  • 3 funnels
  • Community support
Start free
Scale
For enterprises with custom needs and compliance.
$199/mo
per workspace · billed monthly
  • Unlimited events
  • Unlimited retention
  • SSO & audit logs
  • Custom data residency
  • Dedicated success manager
Talk to sales

All plans: no credit card to start · cancel anytime · SOC 2 Type II.

Customers

Teams stopped guessing. Here's the proof.

“We found a broken checkout step in 20 minutes. It was costing us ~$18k a month. Lumen paid for itself before the trial ended.
JWJana Whitfield
Head of Growth, Northwind
“The funnel view finally made our PM, eng, and marketing argue about the same numbers. That alone was worth it.
MKMarcus Kessler
Product Lead, Quanta
“I export the whole model to our warehouse and it just joins. No more reconciling three different analytics tools.
ALAmara Osei
Data Eng, Ferrous
“Real-time alerts caught a bot spike on launch day. We throttled it before it inflated our dashboards.
RSRavi Shah
CTO, Halcyon
“Attribution finally told us to kill two paid channels and double down on one. Revenue up, spend down.
DPDana Petrov
Marketing Dir, Vantage
FAQ

Questions, answered.

No. Every chart is one click. But if you do know SQL, the underlying model is fully queryable and exportable — so analysts get the depth they want without leaving the product.

General tools count pageviews. Lumen is built around a normalized sessions → page_views → conversions schema, so you can answer "why did this segment convert" with joins, funnels, and attribution instead of a flat list of hits.

About five minutes. Drop in our lightweight snippet or connect your existing events, and historical data backfills automatically. No data migration project required.

We're SOC 2 Type II, GDPR compliant, and support custom data residency on the Scale plan. We never sell data, and you can export or delete everything at any time.

We never stop collecting. You'll get a heads-up as you approach your limit and can upgrade in one click. There are no surprise overage bills on Starter or Growth.

Your funnel is hiding money.

See it in the next five minutes. No credit card, no sales call.

Free forever plan · 10k events/mo · cancel anytime

Overview

Last 30 days · live from your sessions, page_views & conversions

Visitors & conversions over time

Daily sessions vs. conversions

Sessions Conversions

Traffic sources

Sessions by acquisition channel

0
sessions

Conversion funnel

Landed → engaged → signed up → purchased

Top converting sections

Where high-intent visitors spend time

SectionViewsConv.
analytics_queries.sql — the exact queries powering the charts above
Data is simulated in-browser (localStorage) from the lumen_analytics store. Signups & purchases made on the landing page appear here in real time.